We live in a predominantly “loud” extrovert world. And this is not right. Introvert people, let alone solopreneurs and entrepreneurs like you and me, are unique with amazing skills and qualities, equally capable to build and run successful meaningful businesses.
Yet, many fail with their businesses. This is a paradox. And it has to change!
First things first, being an introvert is not a problem. Biologically speaking, you were born this way. You are perfectly normal and anyone saying the opposite is simply holding you down.
And nature gave you unique skills and secret superpowers, like empathy, strategic thinking and observation skills.
I got more good news. You don’t have to change and try to fit in the extrovert culture. You just need to tame your superpowers and use them wisely.
However, many introvert solopreneurs and entrepreneurs fail. The main reason is inertia. You overthink. I know, I do the same. And when you finally make a decision, you spend even more time overplanning how to do it. By yourself.
I get it. This is why you are called a solopreneur. The same goes for any new entrepreneur, with no team behind, yet. You wear many hats, from working with your clients and doing accounting to marketing and sales. But trying to do things on your own, forever, won’t get you far.
Even if you take action and ask for help, trying to adapt to and adopt the extrovert way of doing things, you will most likely struggle. Simply because this is not you and you will feel the push every step of the way.
And this continuous stress will exhaust you, physically, mentally and psychologically. For us introverts, such a meltdown is the #1 reason for vanishing for a while (which is bad for business) or even quitting altogether.
Is there a realistic alternative to that? Of course, there is. And as I mentioned above, nature gave you all the skills to excel in that. And this is where I come in.
Once I accepted myself for who I really am, all doors opened wide. And I know the way to help you grow your business, too, sustainably, while being yourself. Just like I did with mine.
As a person who seeks meaning in life, after working with clients that turned out to be introverts too, I decided to make it my cause.
To help introverted solopreneurs and entrepreneurs build and grow their B2B business sustainably, with the power of content and a Nordic twist.
Content is the cornerstone of marketing in the 2020s. It can help you build your brand and a loyal community around it.
Content can not only boost your reach and awareness but also increase how much people from your target audience like and trust you.
Remember: you can sustainably get new clients if you can prove your competence and build trust. And content can help with both.
Producing the right content for your audience is an art and science. But there is much more than that. Distributing this content can really make it or break it. And finding the most suitable way to use this content to build a community around your brand is the key to success.
You may ask: is content only appropriate for businesses run by introverts? No, it is marketing 101 for all types of businesses. But it is perfectly suited to your personality and needs as an introvert.
First of all, as an introvert, you are very observing and empathetic. That helps you gain unique insights about your audience: what their problems are, how they feel, what kind of help they need and how you can make a positive impact in their life.
Focusing on content can bring sustainable growth without having to succumb to the extrovert way of doing sales and marketing.
I can help with content marketing: from strategy and planning to production and distribution.
Content is a no-brainer for introverts who want to grow their business strong while being themselves.
But why choose me as your co-introvert content-marketing-growth partner? Read on!
Since 2018, when I went solo, I have been preaching value(s) marketing. This has a double meaning. On one hand, it is about how you can create and share value with your target audience and on the other hand, it is about being true to your own set of values. And infusing these values into your content and marketing. This can really help you build your brand and differentiate you from your competitors.
My set of values span all my content, marketing and growth services, as well as my own content. And they are all inspired by the Nordic culture, I truly adhere to, on grounds of my personality and -perhaps- the origins I have recently discovered.
Moreover, these values are 100% compatible with our introvert nature and can bring both results and meaning. They work both ways: towards you and your business (how I treat you if we work together) and towards your own target audience (how you treat them).