Since 2018, when I went solo, I have been preaching value(s) marketing. This has a double meaning. On one hand, it is about how you can create and share value with your target audience and on the other hand, it is about being true to your own set of values. And infusing these values into your content and marketing. This can really help you build your brand and differentiate you from your competitors.
My set of values span all my content, marketing and growth services, as well as my own content. And they are all inspired by the Nordic culture, I truly adhere to, on grounds of my personality and -perhaps- the origins I have recently discovered.
Moreover, these values are 100% compatible with our introvert nature and can bring both results and meaning. They work both ways: towards you and your business (how I treat you if we work together) and towards your own target audience (how you treat them).