Potential clients ask me these questions a lot.
First things first, #sustainability is about thinking about the long term needs without compromising the present needs.
Sustainable #businessgrowth is about surviving (short-term, today) and thriving (long term, future).
🦌 GROWTH HACKING VS GROWTH MARKETING
#Growthhacking is about ways to reach an ambitious goal rapidly.
#Growth marketing is a structured way to build your brand, set milestones, reach them in the short term and invest in long term results.
You can use some #growthhacks but they are not the core of your strategy.
🦌 WHAT IS A GROWTH PLAN?
It is not a #business plan. This is about expenses VS revenues.
A #growthplan is a tool to focus your efforts on #growth, both short term and long term. This is the template I use for my clients ⤵️
You see that #content lies at the core of the plan. Because it can help with all traffic sources (#organic, #ads, #seo, #emailmarketing, #partnerships, #referrals)
Your turn now: what do you think?
A. I am building my brand at the moment
B. There is too much competition. I need to survive
C. I have the luxury to work both short and long term