You may know that I love maths.
So, the growth plan I am working on with clients starts with the “Growth equation”. Link in the 1st comment below.
🦌WHAT IS IT ABOUT?
It is about the sum of the three most important factors that equals #growth for a business.
🦌WHICH ARE THESE FACTORS?
– Core value proposition: what is your #audience? And what problem do you solve?
– WOW moments: how do you differentiate? How do you excite your audience?
– #Traction: how do you bring #traffic, #conversions & #referrals?
🦌HOW CAN I MAKE MY GROWTH EQUATION?
Describe in as few words as possible these three factors and put them in the first sheet of the #growthplan.
When you get to write down these answers, briefly, it is getting challenging.
But this process can really help you narrow down your audience, be specific about your proposition, be creative about how you excite your audience & plan how you build & manage your #funnel.
The growth equation is also inspiring & it’s nice to start your #growthmarketing efforts like this.
🦌So, let me know: Are you clear & specific with all three #growthfactors? What sounds more challenging?