Growth marketing

Benchmarking growth & marketing consultants: the results are 🎃

Benchmarking growth & marketing consultants

As I am launching my new professional brand soon, I decided to take a look at how other professionals market themselves.

To be honest, after all that we read about #personalbranding & #growthmarketing, every day, I expected different results.

All in all: most professionals do the same boring things.

Here are the main findings:

– no personal brand. OK, just a name is not a brand unless you are Neil Patel. No story behind.

– little #creativity. Content- & visual-wise, all you can see is a WordPress template filled in with as many texts as possible.

– poor #targeting. Everyone can be their client. From startups to corporations. Any market, any industry would do.

– no clear #USP. From SEO & content to paid ads & social media, & from strategy to execution.

These are the 4 big fat NOs when it comes to #marketing.

This made me take a step back & make sure I hit the sweet spot with:

1. personal branding & #storytelling

2. creativity

3. targeting

4. USP

Which one of the 4 is the most important when it comes to launching your personal business? 1,2,3 or 4?

Let me know in the comments at the end of the LinkedIn article below!

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