Email marketing

What does the 3️⃣-3️⃣-3️⃣ rule mean for your email marketing?

3 is the magic number. And it is also the number of seconds that your #email subscribers spend in order to make the 3 (again?) most important decisions about your email or #newsletter.


A subscriber will need 3” max to decide if he/she is going to OPEN your email.

Another 3” to skim through your email & decide to read your email or not.

And another 3” max to decide to click on any of your CTAs or not.

Here are the Top-3 tips to get the most out of your #emailmarketing campaigns

1. #Openrate = email title. Be creative but keep it relevant, easy to understand & simple. Test what titles work best for your audience but also try new things & mix formats.

2. Read rate = #content relevance. Stay true to what you promise in your email title. Users can easily understand if there is a discrepancy. And quickly decide to close and delete your email.

3. Click rate = clarity & ease. Make clear what you would like them to do. Don’t make it very salesy or aggressive. Also, put the CTA at many places in your email (photos, text links, buttons).

Which one do you believe is the most difficult to achieve? 1, 2 or 3?

Let me know in the comments at the end of the LinkedIn post below!

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