LATEST ARTICLES, GUIDES & VIDEOS

[VIDEO] How to hire the first marketing person in your startup

How does it feel hiring your first #marketing guy or gal in your #startups? Here are ⭐️ The 3 most important things to consider as...

626

Growth marketing

[PDF] #NeverFail ⭐️ Episode #4: Not the right team

I continue my quest to find out why #startups fail. Reason #3: not the right team Well, let’s get this straight: people are your most...

260

Growth marketing

Growth planning 101: what is the growth equation? 📶

You may know that I love maths. So, the growth plan I am working on with clients starts with the “Growth equation”....

813

Growth marketing

What is sustainable business growth? And how can growth marketing help? 🚀

Potential clients ask me these questions a lot. First things first, #sustainability is about thinking about the long term needs without compromising the present...

384

Content marketing

[PDF]⚠️How to make your LinkedIn profile headline work for you⚠️

It’s been a while since I talked about leveraging the power of #LinkedIn. I am back. Τhe inspiration (rather desperation) came from browsing...

256

Growth marketing

[PDF] #NeverFail series ⭐️ Episode #3: Ran out of cash

In the first 2 episodes, I explored the #1 reason why #startups and new businesses fail. No market need. What everyone would expect to be the #1 reason...

279

Growth marketing

[PDF] #NeverFail series ⭐️ Episode #2: No market need (II)

So, the day before I talked about the #1 reason why new businesses, #entrepreneurs & #startups fail. No market need. I shared 5 simple steps to validate your...